FIXT has been the leading force in foodservice category management for the past ten years. We have worked with foodservice category leaders and foodservice distributors and proven the very high value of our co-operation category management approach.
- Create a market analysis to define growth opportunities for a product category in a given geography market
- The project is based on sharing information from all participants to better understand the market
- Define sales growth opportunities to be agreed upon by all
- Once growth opportunities are established the next phase of implementation is the creation of a market planand its roll-out